We are committed to protecting your privacy. We collect and use your personal information: (i) to administer the Program, including the management of your Discount Plus Card Number, to accurately record and update Plus balances; (ii) to process discounts and the issuance of the financial (plus) incentives; (iii) to invoice and pay Partner Accounts, as appropriate; (iv) to communicate information and offers to Subscribers and Partners; (v) to understand and analyze
Subscribers’ and Partners’ responses, needs and preferences; (vi) to develop, enhance, market and/or provide products and services to meet those needs; and (vii) to enable Subscribers and Partners to participate in promotions and contests. If our business is transferred to a new owner, we will give affected Subscribers and Partners notice before personal information is transferred or becomes subject to a different privacy policy.