We are committed to protecting your privacy. We collect and use your information: (i) to administer the Program, including the management of your Account information, to accurately record and update Plus balances; (ii) to process discounts and the issuance of the financial (plus) incentives; (iii) to invoice and pay Partner Accounts, as appropriate; (iv) to communicate information and offers to Subscribers and Partners; (v) to understand and analyze Subscribers’ and Partners’ responses, needs and preferences; (vi) to develop, enhance, market and/or provide products and services to meet those needs; and (vii) to enable Subscribers and Partners to participate in promotions and contests. Discount Partners agrees not to solicit our eligible Subscribers, or use information obtained from our eligible Subscribers for any discounts/promotion/contest/sales event, unless given written authorization by Lenders Group, to carry out such activities. If our business is transferred to a new owner, we will give affected Subscribers and Partners notice before personal information is transferred or becomes subject to a different privacy policy.